Backpacks just got sustainable: Targus announces new EcoSmart range at IFA

Backpacks just got sustainable: Targus announces new EcoSmart range at IFA

New backpacks made from at least 70% recycled plastic bottles

Berlin – Sep. 6, 2019Targus, a leader in laptop cases and mobile computing accessories, is announcing the launch of a brand new EcoSmart range made from at least 70 per cent recycled materials.

Targus has responded to the plastic waste challenge by developing a versatile and minimalistic range of backpacks and cases made from recycled PET that still deliver durability, protection and organisation. Showcasing at IFA in Berlin, the EcoSmart range includes seven products for an active work life balance, from backpacks to briefcases to sleeves.

Targus’ standard backpack is included in the range and securely caters for devices up to 15.6”. Ergonomist approved, it’s the smart way to carry your devices. But if you are looking for a bag for more than one purpose, the convertible 15.6” backpack offers two solutions in one bag. Use it as a backpack for busy commutes then switch to a carry case for client meetings.

Security is important during any commuter journey so the EcoRange security backpack 15.6” brings peace of mind by making it harder for thieves to reach valuables. Stash pockets mean you can keep devices securely packed away. But if you have a lot of devices and documents to carry, the Topload briefcase 15.6” comes with extra padded shoulder straps and handles for added comfort.

For those who want to stay on trend, the stylish, contemporary feel of the Slipcase (available in both 14” and 15.6”) is a perfect choice for convenient travel. For no fuss millennials who still want to express some personal style, the EcoRange Sleeve in 11.6”, 13.3”, 14”, 15.6” caters to the entrepreneurial generation.

The designs for this product portfolio incorporate the need for versatility – the ability to carry heavy loads, security for commuting or carrying multiple devices – as well as catering to the growing trend of environmentally conscious consumers.

Huw Bush, Global Product Manager, says: “The sustainability challenge is one we all face globally. We understand the role businesses have to play in improving how products are manufactured, used and what happens to them at end of life. The EcoRange is our first step towards making a difference. We are using recycled materials, like plastic bottles, as much as possible throughout the range. Our factories and materials are compliant with BSCI and GRS too.

“Our long-term goal is to achieve a fully functioning circular economy; recycling bags at their end of life and turning them into new products.”

The EcoSmart range is expected to be available in the UK in early 2020. Pricing to be announced.

About Targus

Thirty-five years and a history of firsts, Targus has been revolutionising mobile computing accessories for large enterprises and end-users alike — connecting people and technology in meaningful ways. From laptop bags to tablet cases to peripherals and universal docking stations, we persistently conceive, design, and produce innovative, productivity-boosting solutions that make the complex, simple; and help people pursue their passions and live their purpose – at work and in life. We cross categories, regions, industries, and lifestyles with a breadth and depth of products that seamlessly provide you with everything you need to live, dream, and do.

Headquartered in Anaheim, California, Targus has global operations in over 45 offices and distribution in more than 100 countries. Learn more about us at targus.com, like or follow us on Facebook, and LinkedIn.

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About Targus

We debuted the original laptop bag in 1983. Ever since, we’ve spent thousands of hours studying how people work. Focused on quality and expertly designed to meet the needs of the on-the-go professional, the Targus standard is a step above. And a step ahead. Our thoughtful solutions and high-quality products anticipate business needs and help their employees achieve more, faster.

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