The lineup pairs advanced device protection with sustainable design and seamless connectivity to keep people productive, protected and connected wherever they work.
Messe Berlin – IFA 2026 (Hall 5.2, Stand 179) – 4 September 2026 – Targus®, a global leader in mobile computing accessories, today announced it will demonstrate how its latest lineup advances protection, sustainability and connectivity for the realities of modern work at IFA, taking place 4–8 September in Berlin. The display will be led by new products that combine sustainable innovation with impact protection, tablet productivity and mobile connectivity.
“In today’s world where work happens anywhere, people need their tech to stay protected, organised and connected,” said Karl Fox, Director of Marketing, EMEA, Targus. “At IFA, we’re showing how our latest lineup is purpose-built for those realities — helping people get more from the devices they rely on every day.”
Leading the IFA display are Targus’ two newest additions: the refreshed Cypress EcoSmart® Collection that brings sustainable design and impact protection to everyday carry, and the SnapSmart™ Keyboard Case for iPad, combining laptop-like capabilities with versatile protection for daily iPad use.
Gen 2 Cypress EcoSmart Collection: Carry and Protect Your Tech More Responsibly
Targus’ refreshed Cypress EcoSmart Collection gives its flagship EcoSmart carry line a new look, upgraded protection and increased sustainability for the way people work, commute and travel. Made with even more GRS-certified recycled materials, the collection builds on Targus’ EcoSmart commitment, which has recycled more than 53 million plastic bottles into Targus products to date. Select models feature D3O® Zero™ recycled-material impact protection that absorbs and dissipates energy beyond standard foam, while the full line is designed for durability, ergonomic comfort, practical organisation and flexible everyday carry.
Offered in black and light grey colourways across backpacks, briefcases, sleeves and convertible carry options for 14- to 16-inch laptops, the refreshed Cypress EcoSmart Collection will launch next month and retail between €27.99-€84.99.
SnapSmart Keyboard Case for iPad: Laptop-Like Productivity with Advanced Protection
The Targus® SnapSmart™ Keyboard Case for iPad combines laptop-like capabilities with advanced protection in a slim folio-style case for daily iPad users. Designed for iPad A16 11-inch and iPad 10th generation 10.9-inch models, it features a detachable magnetic keyboard*, multi-touch trackpad, backlit keys, integrated kickstand and shock-absorbing full tray with up to 6-foot/1.8-metre drop protection**. USB-C and pogo-pin connectivity power the keyboard directly from the iPad, removing the need for Bluetooth pairing, separate charging or battery management. Previewing at IFA ahead of its October 2026 launch, the case will retail for €149.99 SRP.
Build a More Productive Mobile Workspace
In addition, IFA attendees will see how Targus solutions help build a more productive mobile workspace, from everyday carry and tablet protection to mobile and enterprise docking stations, power accessories, mice and keyboards. Featured products include Chromatic Sleeves, Pro-Tek and Voyager EXP Travel Backpacks, DOCK427, DOCK182 and DOCK230.
Meet Targus at IFA 2026
Attendees can visit Targus at IFA 2026 in Hall 5.2, Stand 179 at Messe Berlin for a first-hand look at its latest mobile tech accessories across carry, protection, workspace, power and connectivity. To schedule an interview or product tour during IFA, contact Rachel Neppes at rneppes@targus.com.
About IFA
IFA is one of the world’s largest technology events, bringing together global brands, innovators, industry leaders, retailers, media and consumers to present the latest in consumer electronics, home appliances and future technology. IFA 2026 takes place 4-8 September at Messe Berlin. To learn more, visit www.ifa-berlin.com.
About Targus
For more than 40 years, Targus has helped people and businesses get the most from their tech – keeping it safe, simple to use, and ready to go wherever life takes them. Its mission is simple: To carry, protect, and connect your tech everywhere.
From laptop bags and tablet cases to docking stations and other tech accessories, Targus makes life with technology better – not harder. Their products are designed to help people work smarter, travel lighter, and get more done.
Targus is the market leader in laptop cases1, trusted by millions and recognized globally for setting a benchmark in innovation, protection, and sustainability. Its breakthrough technologies include the patented Dome Protection System™ for unmatched impact resistance, EcoSmart® laptop cases made from recycled materials – including repurposed plastic bottles – and patented checkpoint-friendly designs that redefine travel efficiency and comfort.
As a global leader in docking stations, Targus has deployed more than 3 million universal docking stations around the world – used in over 12,000 organizations.
Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries.
Discover Targus at Targus.com and on our blog, and connect with us on social media: LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube.
*Keyboard functionality is only available when magnetically connected to the case pogo pins.
**As tested by an independent third party applying MIL-STD-810G, Method 516.6, Procedure IV at 1.8 m.
1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales, ending June 2024 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)
2 Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024
Targus, EcoSmart, SnapSmart, Cypress, and Pro-Tek are trademarks or registered trademarks of Targus International LLC in the US and in certain other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Patents: https://eu.targus.com/pages/patents
