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Targus revolutionizes the future of sustainable shopping with zero-waste packaging and AR experience at IFA 2022

September 01, 22
Targus revolutionizes the future of sustainable shopping with zero-waste packaging and AR experience at IFA 2022


  • On a mission to recycle more plastic than any other bag manufacturer, Targus now launches new zero-waste packaging backpack 
  • Test out the new AR shopping experience to virtually try on any style of backpack at IFA  


IFA, Berlin – September 2nd, 2022Targus, the global backpack and tech accessories brand, returns to IFA this year with the market’s first Zero-Waste Backpack where the packaging is fully incorporated into the bag itself. The company is also unveiling a new state of the art virtual AR customer shopping experience, which is set to make shopping instore more sustainable.  

Saving the planet, one backpack at a time 

Targus’ latest addition to the successful EcoSmart collection is the Zero-Waste (packaging) Backpack - the first backpack to use its own packaging to build the frame of the bag itself. This is done by simply unravelling the backpack and re-inserting the packaging to create the frame of the EcoSmart bag. This way, the bag seemingly ‘eats’ its container, creating a structure without its packaging going to waste. Designed in a small compact box, the packaging is designed to be easily stackable, whilst also optimising shipping and in-store space.  

Like the rest of the EcoSmart range, the laptop backpack is made from recycled post-consumer plastic, that would have otherwise ended up in landfill or polluting our oceans. Using the equivalent of 24 plastic bottles per bag, Targus is well on its way to achieving its mission to become the number one manufacturer to recycle the most plastic. It aims to achieve all this without compromising on the brand’s impeccable quality or functionality. This zero-waste packaging product is Targus’ newest answer to the growing consumer demand for more sustainable solutions that can be integrated into everyday lives and comes with a lifetime limited warranty.  

Reimagining the shopping experience 

As retailers seek new ways to attract customers to bricks and mortar stores and enhance the shopping experience, Targus is also unveiling its new in-store augmented reality solution to demonstrate a new way of shopping to retailers and consumers. The AR experience combines a virtual store with mixed reality, so shoppers can explore the collections and products on offer in an easy, personalised way in its new mixed reality retail store of the future. 

 The highlight of the AR experience is a digital backpack scanner, where customers can virtually try on the full range of Targus bags. By slipping one bag on their back the virtual full body mirror lets customers scroll through the Targus collections via a giant touchscreen to select their perfect backpack and choose their favourite colour.  

For retailers, it means they can drastically reduce the number of SKU’s kept on site, freeing up storage and shelf space for bulky items such as backpacks. This digitalised way of shopping also avoids as much as two tonnes of CO₂ emissions and shows retailers how they can diversify their displays whilst being more sustainably minded and deliver a new experience.  

Dave Crew, Commercial Director EMEA at Targus, says, “We believe the tech accessory and computing peripherals industry is ripe for a sustainable revolution. It’s Targus’ mission to establish new supply chains, new manufacturing processes and selling channels to create a truly functioning circular economy. With our zero-waste backpack and digital shopping experience, we are one step closer to achieving that. We are here to say it is possible.” 

Pricing and availability 

Zero-waste backpack - £59.99/€69.99  TBC 


To visit Targus at IFA, please head to Hall 7.2b, Stand number 102 

Targus spokespeople David Brown, Marketing Director EMEA, and Dave Crew, Commercial Director EMEA will be present and available for interview opportunities on request.    

High-res images are available on request.  


*Global research of 7,000 office-based employees conducted by Censuswide in the UK, USA, Germany, France, Canada, Australia and New Zealand, in September-October 2021 


About Targus   

For more than 35 years, Targus has been revolutionizing mobile computing accessories for large enterprises and consumers, alike — connecting people and technology in meaningful ways. From laptop bags to tablet cases, to peripherals and universal docking stations, we persistently conceive, design, and produce innovative, productivity-boosting solutions that make the complex, simple; and seamlessly integrate into the lifestyles of mobile professionals wherever they work – at home, in the office, or wherever they go. We cross categories, regions, industries, and lifestyles with a breadth and depth of products that provide you with the solutions you need to live, dream, and do.    

Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Learn more about us at uk.targus.com  like or follow us on Facebook, and LinkedIn.   



TEAM LEWIS Communications   



Media Contact

Rachel Neppes Contact
Targus PR
Head of Public Relations
Phone: 714.575.7432

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Targus has been creating purposeful solutions for 40 years. Through the ever-evolving landscape of tech, Targus is here to help you seamlessly carry, protect, and connect. Our approach is driven by insight data, global reach, responsible business, and commitment to quality, ensuring that we have the skills and experience to meet your performance, style, and protection needs. From individuals to large enterprises, we’re here to help you get more done.

Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Like or follow us on Facebook, and LinkedIn.

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