By Marcus Harvey (pictured), Director of B2B EMEA, Targus
With the end of the year on the horizon, Marcus Harvey, Sales Director EMEA at Targus, shared with IT Supply Chain what he believes the new year will bring to the supply chain industry.
“Following through on sustainability promises will be a big industry gamechanger in 2020. We’ve seen enough pledge-making and greenwashing from companies misrepresenting their sustainability initiatives. Now discerning customers want to see action from companies in all different areas. Resellers and enterprises are also demanding it of suppliers; they’re enforcing high standards across the board as their own environmental policies ripple down the supply chain.
Being a smaller company means it’s easier to keep short supply chains in check, but as a larger corporation it can be difficult to keep it green at all levels. The onus is on the organisation to drive this change and transparency is key here – customers appreciate and expect companies who are honest about their sustainability journey.
Sustainability is no longer just a USP: it’s now part of the table stakes. It’ll be interesting to see how this plays out in 2020 and beyond.”
